Positioning | Guest Experience | Activation Strategy
Raffles London
At the heart of Whitehall, the iconic Old War Office (The OWO) has witnessed history in the making, serving as home to figures such as Sir Winston Churchill and Lord Kitchener, and inspiring Ian Fleming’s James Bond. Within this historic setting, Raffles London at The OWO emerges as an experiental destination, boasting 85 private residences, 9 dining concepts, 3 bars, and advanced wellness and fitness facilities spanning four levels, establishing itself as a cultural and lifestyle beacon in London.
“An epic stage for
modern tastemakers.”
Positioning Statement
This statement encapsulates the ambition of Raffles London: to establish itself as a cultural and lifestyle destination, offering a fresh perspective on London while enhancing the legacy of The OWO and the city itself. By uniting visionary chefs, innovative wellness experts, cultural pioneers, and a new generation of Raffles Butlers, the hotel infuses this heritage destination with contemporary sophistication and energy.
Our Approach
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Define a unique positioning that aligns with the spirit of Raffles while resonating with its discerning guests and stakeholders.
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Develop solid “Reasons to Believe” to inspire and guide the project journey across all touchpoints—from design and operations to guest experiences and communications.
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Providee a clear, actionable positioning to ensure Raffles Heartists can deliver an exceptional and iconic guest experience.
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Polly continues to provide support with storytelling, brainstorming names, and crafting narratives for the property’s new restaurant venues, ensuring every detail aligns with the Cape Grace ethos.
