Brand Identity | Storytelling | Guest Experience
Marty
Tasked with creating a young, dynamic, and playful brand universe, we set out to craft an identity that embodies the artistic spirit of Bordeaux’s newest boutique hotel. Located in the traditionally quiet Mériadeck district, this lively property promises to shake up the scene with its bold, creative approach.
Our Objectives
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We sought a short, friendly, and easy-to-remember name that captures the property’s vibrant energy and artistic DNA.
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Our goal was to create an elegant yet approachable brand identity—colorful but understated—to reflect the hotel’s creative and nuanced interiors.
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We focused on translating the hotel’s artistic positioning into a cohesive experience, from aspirational yet accessible cultural programming to its role as a gathering place for local makers and creatives, along with fun and memorable guest rituals.
The Name
The chosen name, MARTY, reflects the hotel’s dual spirit. The “M” nods to Mériadeck, the district it calls home, while “arty” highlights the talents and creativity the hotel fosters. Additionally, “Marty” serves as a lighthearted pop culture reference, perfectly capturing the hotel’s joyful and welcoming atmosphere, bound to resonate with guests who appreciate its playful charm
The Brand Identity
We developed a full suite of brand codes, including a bespoke logotype, color palette, typography, shapes, and iconography. These elements combine to create a brand identity that balances elegance with approachability.
The Brand Narrative
To complete the brand’s expression, we crafted a synthesized brand narrative that encapsulates MARTY’s personality and value proposition. The narrative positions the hotel as a cultural hub—aspirational yet accessible, a lively meeting point for local makers and guests alike.