Storytelling | Tagline | Naming
Bellevigne
Bellevigne introduces a new approach to wine hospitality, inviting guests to immerse themselves in an experience that celebrates the culture of wine in an approachable and inclusive way. Its inaugural property is situated in Chambolle-Musigny, nestled in the heart of Burgundy, one of France’s most iconic wine regions. The interiors, designed by the renowned studio Jordan Arrivetz, embody the elegance and warmth of the region. The thoughtful design balances heritage and modernity, reflecting Bellevigne’s philosophy of creativity, hospitality, and authenticity.
A New Generation
of Wine Hotels
Polly was tasked with shaping the brand’s narrative, tagline, and naming. The goal was to create an identity that encapsulates the essence of the hospitality concept: a vibrant, inclusive space where the joy and expertise of wine culture come to life.
“Lieu de Vie et de Vin”
Meaning “Places of Living and Wine,” this tagline succinctly expresses the brand’s promise: a spirited departure from traditional, formal wine experiences. Bellevigne infuses modernity and playfulness into the charming villages of France, celebrating wine in a way that’s as approachable as it is sophisticated.
The name “Bellevigne”, translating to “beautiful wines” in English, elegantly captures the essence of the brand. This poetic and timeless choice nods to the classic charm of historic hotel names like "Bellevue," prevalent across Europe. It underscores the brand’s dual commitment to tradition and innovation, evoking both the richness of French wine heritage and the fresh perspective Bellevigne brings to the table.
