Positioning | Guest Experience
Raffles Jaipur
Polly was entrusted with defining the positioning and guest experience for Raffles' second property in India. Situated between the historic city of Jaipur and verdant farmland, this palace, carved from pure white marble, overlooks the majestic Aravalli Range. Inspired by a Zenana — a women’s palace from the Mughal Empire—it has been meticulously crafted by master artisans, showcasing timeless elegance and cultural authenticity.
Positioning Statement
“A Reimagined Palace,
Masterfully Crafted.”
This tagline encapsulates the essence of Raffles Jaipur: an extraordinary blend of heritage and modernity. It celebrates the meticulous craftsmanship behind every detail while redefining the palace experience for today’s discerning traveler.
Our Approach
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We explored Jaipur’s iconic landmarks and serene landscapes to understand its unique identity, incorporating these insights into the guest experience.
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We examined global luxury hospitality trends and local market dynamics to craft a narrative that resonates with local and international travelers.
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A two-day workshop brought together the operational team, and the Raffles brand team, ensuring the vision remained authentic and deeply rooted in the destination’s heritage while also aligning with Raffles’ DNAription
Deliverables
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We delivered an illustrated and actionable positioning deck, designed to guide the property’s communication strategy from its grand opening to daily content creation.
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We curated a set of memorable guest experiences across three key dimensions:
Butler experiences: Personalized touches like a grand arrival ceremony, witty notes, and tailored services such as bespoke turndown rituals.
Artistic happenings: Events that brought public spaces to life through collaborations with contemporary artists, entertainers, and artisans.
Exclusive excursions: Bespoke journeys offering privileged access to Jaipur’s natural and cultural treasures.
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A two-day workshop brought together the operational team, and the Raffles brand team, ensuring the vision remained authentic and deeply rooted in the destination’s heritage while also aligning with Raffles’ DNAription