Hotel Positioning | Storytelling
Orient Express La Minerva
In the heart of Rome, just steps from the Pantheon, a new voyage begins. We are proud to have contributed to the market positioning of this stunning hotel — a place where the soul of the Eternal City meets the storied legacy of Orient Express.
“A transformative voyage set to the authentic tempo of Roman life, masterfully curated by Orient Express”
Positioning Statement
The statement reflects the hotel’s dual essence: a journey through Rome’s layered rhythm and the refined spirit of Orient Express. “Voyage” evokes movement, curiosity, and discovery. “The authentic tempo of Roman life” grounds the experience in place and pace. “Masterfully curated” speaks to the intentionality behind every detail.
Originally built as a 17th-century palazzo and cherished by locals for generations, the hotel’s layered interiors, imagined by Hugo Toro, blend Rome’s sunlit palette — ochre, terracotta, and gold — with delicately hand-carved statues, commissioned artworks from Italian and European ateliers, and bespoke furniture crafted by local artisans.
Each room unfolds like a vintage suitcase, revealing curated treasures that transport guests between the golden age of rail travel and the elegance of life in the Eternal City.
From panoramic views over the Piazza della Minerva to rooftop celebrations with locals, every moment invites guests to embark on a voyage of endless discovery.
